One of the biggest announcements of today's Google Android press conference is new online-accessible Android Market website and the new way of how apps are going to be purchased.
The idea behind the new Android Market website is to allow people to browse apps from anywhere and not be limited only to the Market app on their phones. In other words, Google is getting up to speed with Apple's own AppStore.
You can find the new online Market at market.android.com.
The entire Android market is available online and the process of purchasing an app is made pretty simple and straightforward. After an app is purchased or simply picked for installing (if it's a free one), and within seconds your phone would automatically start the download process. Now that's pretty cool and beats Apple's system hand's down.
Also you can now share a link from the Web Market to a friend of an application you’ve liked via twitter or email, which is also neat.
With the latest SDK, which will be available sometime in the end of March, developers can add in-app payments, allowing them to offer new app features or new game levels directly from the app.